Osmo’city® is an active ingredient 100% natural, created from the marshmallow that creates an invisible and breathable film at the skin surface to protect it from an aggressive urban environment.
This anti-pollution product with a biomechanical action acts by creating a glyco-cocoon that reduces the adhesion of polluting particles while favoring their removal at the end of the day.
This product has been launched in the context of offering an innovative product approach around the exposome. ID bio suggested to their commercial partners this new word during the In-Cosmetics Global, in London. The company proved that this launch of Osmo’city®, as well as some other references of the current portfolio, were particularly resonant in this new differentiating approach.
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